march, 2021

thu04mar3:00 pm4:00 pmEvent OverVirtual EventTrademark Basics for Business: A Helpful Guide for Identifying, Protecting and Enforcing your Trademarks3:00 pm - 4:00 pm Series:Startup Law by Husch Blackwell Cortex

Event Details

On the 1st week of each month, Husch Blackwell Cortex shares the top legal considerations you should take when launching a company.

For many startups, its first and most valuable asset is its trademarks – whether that be the company name, or the name of your product, software application, or widget. But there is more to picking a strong brand name than meets the eye! Choosing a strong brand name can limit risk associated with infringement and litigation, and position your business to form strong, enforceable rights in the mark against third parties in the future. Strong trademarks can also acquire greater monetary value in the long run as well, which is just good business.

This presentation will assist business owners with understanding the top things to consider when picking a strong brand name, how to go about protecting that brand name, and practical business tools available to you to monitor and enforce their valuable trademark assets, if necessary.

Find out more on:

  • How to choose a strong, protectable brand name
  • The trademark process and timeline
  • Business tools available to you to enforce your trademarks against others

After the presentation, Tara will answer questions to help you analyze the strength of your current or prospective trademark assets and understand the next steps you should take to protect them.


Tara Ficken
As an Intellectual Property Attorney, Tara Ficken’s practice identifying, registering and enforcing client trademarks – perfectly intersects her legal and public relations skills. Tara works closely with clients at every stage of the trademark process in a variety of industries, including manufacturing, technology, transportation, and, most recently, the
evolving cannabis industry.

Tara’s trademark practice is three-fold. She first assists clients with identification of trademarks and other intellectual property. If these assets are unregistered, she then conducts a thorough trademark clearance search, and creates custom strategies for protection of these marks on the federal and state levels. Second, Tara counsels’ clients through the application process and subsequent maintenance filings with the
U.S. Patent and Trademark Office (USPTO). Finally, she helps with enforcement of trademarks, determining how to best assert client rights against unauthorized thirdparty users.

About Husch Blackwell Cortex
The Cortex Innovation Community is moving St. Louis toward becoming a world-class technology innovation district. The Husch Blackwell Cortex office is co-located with innovators, entrepreneurs, and start-up companies
and our team of attorneys provides quality consultation in a cost-effective manner.


(Thursday) 3:00 pm - 4:00 pm


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Husch Blackwell Cortex

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